The situation in Ukraine is the world's hot topic recently, and we start with the simplest angle to look at them, they advocate real freedom, so they advocate the West, first whether they really understand the West's physique, and regardless of whether they experienced the West freedom, but the people inside yearning for freedom will never stop. These scarves, the campaign, called the silent scream. Ukrainian people inside, the silence in the face of the government, but it is a scream.
The Ogilvy & Mather dusseldorf and ukraine offices have supported the peaceful protest of the euromaidan civic sector (a non-partisan grassroots movement) in the capital city of kiev by creating the ‘silent scream’ mask. The motif has became a symbol for ukraine’s call for independence and freedom of speech, and has become an integral and public part of the people’s social demonstrations. during the events of the anti-government independence square protests, people in the city sheltered their faces from debris, gas and fumes which filled the area following the hostility. The ‘silent scream’ mask has been designed to shield the citizens from the harmful toxins and airborne elements while simultaneously conveying a serious message about peace and freedom. An illustration of an open mouth is printed onto a handkerchief cloth bearing the colors of the country’s flag: yellow and blue. The fabric is meant to wrap around a person’s face or to be tied to banners and structures throughout the urban scene. The drawn expression emits the struggle and tension evident during the politically driven protests, yet transmits the message through pacifism, not violence. Hundreds of the masks have been distributed, spreading the message to a wide range of individuals throughout the city.
On the streets of kiev, Image credit — Behance